"Priority-Based Execution" is a system you use to deliver on the big promises in your strategic plan.

The system is rooted in your culture, but driven by processes and approaches that are not commonly used in the association community. Just because you're a small association, doesn't mean you can't have big impact. Learn our system, which includes:

  • Setting and implementing QUARTERLY organizational priorities that help you hit your longer-term targets more consistently and ahead of schedule.

  • Tracking both lagging and leading indicators to keep everyone both accountable AND adaptable as the environment changes.

  • Keeping your team (and your volunteers) more tightly aligned about what needs to be done, reducing distractions.

  • Continuously scanning your culture for areas of friction and then fixing those quickly and cleanly.

The next cohort starts December 6.

You'll have at least 5 other small-staff association leaders in the virtual course with you to get feedback and share ideas.

Watch Intro Video

A quick video explanation of how the our system of Priority-Based Execution works

Program Outline

  • 1

    Welcome and Logistics

    • Welcome to the Course!

    • What is the PROPEL system of Priority-Based Execution?

    • Submit this assignment in order to start the course

  • 2

    Month 1: Strategy and Metrics, 20 Years down to 1 Year

    • LIVE SESSION: Overview and Prep for Long-Term Strategy Assignment

    • VIDEO LESSON: Strategy Visibility

    • VIDEO LESSON: Creating a System of Accountability [from Growth Mindset Intensive]

    • ASSIGNMENT: Pages to Read in Scaling Up

    • TEXT: Explanation of the 7 Strata of Strategy

    • RESOURCE: Scaling Up Version of "One" page strategic plan

    • TEMPLATE: Template/Instructions for an abridged version of the 2 Page Strategic Plan

    • ASSIGNMENT: Complete the Left Page of Your 2PSP

  • 3

    Month 2: Strategy and Metrics, Next Quarter

    • LIVE SESSION: Review/Debrief Long Term Strategy -- Prep for Short Term Strategy Assignment

    • VIDEO LESSON. Quarterly Focus

    • RESOURCE: Instructions on Creating Quarterly Rocks

    • RESOURCE: Metrics Primer

    • TEMPLATE: Quarterly Rocks Planner

    • ASSIGNMENT: Complete the Right page of Your 2PSP

  • 4

    Month 3: Board or Senior Team Alignment

    • LIVE SESSION: Review of 2PSP -- Workshop on Board/Senior Team Alignment

    • VIDEO LESSON. The Top's Role in Culture

    • RESOURCE: Breakdown of the RACI model of decision-making roles

    • VIDEO LESSON: The 5 Dysfunctions of a Team [from Growth Mindset Intensive]

  • 5

    Month 4: Internal Information Flow

    • LIVE SESSION: Review Board Alignment -- Prep for Internal Information Flow

    • VIDEO LESSON. Meetings and Information Flow

    • RESOURCE: Meetings Primer

    • TEMPLATE: Daily Huddle

    • TEMPLATE: Weekly Huddle

    • TEMPLATE: Progress Tracker

  • 6

    Month 5: Reducing Culture Friction

    • LIVE SESSION: Review Information Flow -- Prep for Culture Friction

    • VIDEO LESSON: Culture Alignment

    • RESOURE: CultureThatWorksEbook2018

    • RESOURCE: Culture_Priorities_101

    • ASSESSMENT: Instructions for the Culture Patterns Assessment

    • ASSESSMENT: Culture Patterns Assessment

    • ASSIGNMENT: Culture Friction Conversation

  • 7

    Month 6: Integration and Priorities for Next Quarter

    • LIVE SESSION: Review Culture Friction -- Integration

    • VIDEO LESSON: Integration: Getting Ready to Fly Solo

    • ASSIGNMENT: Next Quarter's Rocks


  • What will I be able to do differently at the end of this course?

    You'll be more sophisticated with strategy, changing when you need to, but also sticking to your guns when you need to. You'll be much better at metrics, using them to learn and drive results. And you'll up your game on how you actively manage culture, making sure it drives your success.

  • What is the date for the first monthly session?

    It hasn't been set yet. We'll wait for the cohort to be formed and then work with them to find dates and times that work.

  • What if I have a conflict and can't make one of the live sessions?

    They will be recorded and posted into the online platform, and in a pinch, remember Jamie's only an email away.

  • Can other members of my staff participate in the course?

    Well, yes, but at $1500 each. This program is designed for a small-staff CEO, and we expect that you will complete the exercises and assignments with your senior team or other staff members back at the office, so they will benefit from the program in that way.

  • Will there be a follow up course when this one is done?

    We're working on a course with a small monthly subscription where anyone (from any of the cohorts) can participate and get feedback on their ongoing system-building activities.

  • What if I need individual, 1:1 coaching?

    We offer that too, and it starts at $1,500 per month and usually runs for more than a year. We know small associations cannot afford that kind of investment, which is why we created this program.

Don't miss the last cohort of 2021!

Sign up by December 3 so you can get your new system in place next year.